How to create your brand color palette online

Creating a compelling and unique brand color palette is one of the most crucial steps in establishing your business’s identity. Colors not only enhance the visual appeal of your brand but also convey emotions and messages to your audience. With the digital age in full swing, creating your brand color palette online is more accessible and fun than ever! This guide will walk you through the process step by step, from understanding color psychology to applying your new palette across your brand’s digital presence. 

Understanding Color Psychology

It’s essential to understand the psychology behind colors. Different colors evoke different feelings and associations. For instance:

  • Red is often associated with energy, passion, and urgency.
  • Blue can convey trust, serenity, and professionalism.
  • Green is commonly linked to growth, health, and tranquility.
  • Yellow evokes optimism, clarity, and warmth.
  • Orange combines the energy of red and the happiness of yellow, often associated with enthusiasm and creativity.
  • Purple can signify luxury, creativity, and mystery.

By understanding these associations, you can choose colors that align with your brand’s personality and message. Now let’s get started on creating your color palette!

Identifying Your Brand’s Personality

Your brand’s personality is the cornerstone of your color palette. Ask yourself: If my brand were a person, what would be their characteristics? Sophisticated, playful, trustworthy, or perhaps energetic? List down these personality traits as they will guide you in selecting colors that resonate with your brand.

Finding Inspiration

Inspiration is everywhere! Look at nature, art, or even other brands for color ideas. Social media platforms like Pinterest, Instagram, and design-centric sites like Dribbble and Behance can be goldmines for color inspiration. Now create an inspo board in Pinterest that will include all the colors and images that you feel drawn to and that align with your brand’s personality.

Don’t forget to think of your target market at this stage. Will the colors, images, and overall vibe you are trying to achieve resonate with them? What emotions do you want them to feel when they interact with your brand?

Utilizing Online Color Tools

Now, onto the fun part – using online tools to create your brand color palette. There are numerous free and paid tools available, each offering unique features to help you craft the perfect palette. Some popular ones I love include:

  • Canva’s Color Palette Generator Ideal for beginners, Canva allows you to upload an image and automatically generates a color palette from it.
  • Adobe Color
    Offers advanced tools like color wheel adjustments, exploring trends, and the ability to save and share color themes.
  • Coolors
    This is one of my favourite tools and I use it all the time. A user-friendly color scheme generator that lets you quickly generate palettes and adjust them as needed.

Experiment with these tools to find the one that best suits your needs.

Choosing Your Main Color

Start by selecting a main color that best represents your brand. This color will dominate your palette and be the most associated with your brand. It should reflect the most important brand personality trait you want to convey.

Adding Secondary Colors

Once you have your main color, choose 2-3 secondary colors to complement it. These should contrast with your main color to create visual interest but still harmonize to maintain consistency. Secondary colors can be used for your website background, navigation, and to highlight important features.

Considering Tertiary Colors

Tertiary colors are optional but can add depth to your palette. These are usually variations of your primary and secondary colors used for accents and details, like calls to action buttons or links.

Testing Color Accessibility

Accessibility should not be overlooked. Ensure your color palette is accessible to everyone, including individuals with color vision deficiencies. Tools like WebAIM’s Contrast Checker can help you test color contrast to ensure readability and accessibility.

Create your Moodboard

Open up Canva and search in Canva for “Moodboard” you can pick one of the templates to edit and then upload your pinterest images to your canva account and start creating your palette. You can use the eye dropper tool to apply the colors and make it your own.


Applying Your Palette Digitally

Once you have your moodboard done, you can use this to guide your marketing designs and apply it across your digital presence:

  • Website
    Update your website’s color scheme, including the background, headers, buttons, and links.
  • Social Media
    Ensure your social media profiles reflect your new palette for a consistent brand experience.
  • Marketing Materials
    Apply your color palette to all digital marketing materials, such as email newsletters, digital ads, and online brochures.

Maintaining Consistency with Brand Guidelines

Consistency is key to brand recognition. Make sure to use your color palette consistently across all platforms and materials. Consider creating a brand style guide that includes your color palette along with guidelines on how to use it. Quick tip, you can actually search “brand guidelines” in Canva and a bunch of templates will pop up that you can use to start implementing your brand. If time isn’t on your side, you can also work with a designer like myself to work with you on your identity. We offer affordable basic brand one pagers and more in-depth brand guidelines documents.

Wrapping Up

Creating your brand color palette online is not just about choosing colors that look good together. It’s about telling your brand’s story and connecting with your audience on a deeper level. By understanding color psychology, aligning colors with your brand’s personality, understanding your target market, and using the right tools, you can create a color palette that truly represents your brand and sets it apart from all the noise online.

Remember, your brand’s color palette is a powerful tool in your branding arsenal. Use it wisely to create a cohesive, memorable, and impactful brand identity. 

Hi! I’m Jackie

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