5 Things to Consider Before Hiring a Brand Designer
As a business owner, you know that branding is important. It’s the way you communicate with your customers and make a lasting impression. But how do you know when it’s time to work with a brand designer? Here are 5 signs to look out for:
1. Your branding feels outdated or inconsistent.
If your branding hasn’t been updated in a while and is lacking consistency and no longer reflects the direction you’re moving in, it could be time for a visual refresh. A brand designer will help you create a cohesive look and feel that reflects your business’s personality and values.
2. You’re struggling to stand out from the competition.
If you’ve noticed that your brand is starting to blend in with your competitors and lacks originality and memorability, it may be time to work with a brand designer to find creative ways to differentiate yourself in a crowded market. A brand designer can help you create a unique brand identity or make improvements to the one you have to help distinguish your brand from the rest.
3. Your messaging isn’t resonating with you or your audience.
If your messaging isn’t connecting with you or your target audience, it could be time to rethink your brand messaging and tone. A brand designer can help you craft a brand voice that’s unique to your brand personality. Ultimately this helps you resonate on a deeper level with your audience and capture the hearts of your ideal customers.
4. You’re focusing too much of your time on design rather than what you’re good at.
If you’re noticing that you are spending hours in Canva perfecting your designs and deciding whether the visuals even align to your brand, it may be time for you to work with a brand designer so they can come in to give you the guidelines, templates, and tools to ultimately help you save time on the visual assets for your marketing.
Remember just because you can do it, doesn’t mean you should. You didn’t spend all your time creating amazing offers to be choosing colors and fonts for hours in Canva. You are the visionary and your time should be spent on growth activities and meaningful transformative work.
5. You have a DIY brand and are ready to take your business to the next level.
If you’re in the first 1 – 3 years of your business, you’ve probably worn the marketing hat, graphic design hat, branding hat, messaging hat, and the CEO hat. There does come a time when you look at everything from a birds eye view and notice that your brand has lost it’s alignment and cohesiveness. This happens after a period of being immersed in the DIY process for some time. The beautiful thing is at this point you know you’re ready to hand off the branding and design to a pro that not only will help you unify and up level your visuals, but help you refine your brand strategy so you can start moving in a more clearer and focused direction with your brand.
If you’re ready to grow your business and expand your reach, a brand designer can help you create a brand that supports your business goals.
By creating a strong brand identity, you can attract your ideal customers, stand out from the competition, and build a business that you’re proud of.
If you have questions about where to get started or just want to learn more about creating a trustworthy and unique brand for your business, book a free discovery call and let’s chat about your business goals.